Social Media Marketing

Social Media Marketing refers to the process of gaining traffic or attention through social media websites like Facebook, Instagram, LinkedIn, YouTube and Twitter

Social media remains great for leisurely activities but has adapted and become a very important tool for businesses to take advantage of with over 4 billion internet users (50% of total world population) and 2.7 billion of them having active social media accounts, it is safe to say social media sparks a statistical imperative for businesses to dip their toes into and see if they can’t make some noise. The most popular social media sites like Facebook, Instagram, LinkedIn, and Twitter have integrated powerful advertising platforms, capable of targeting users based on demographics and a dynamic assortment of behavioral and characteristic traits.